Cyber Marketing

Cyber Marketing

Cyber marketing is a technique of attracting potential customers by advertising products or services through such means as websites, emails, and banners.  Cyber marketing is a combination of internet technology and also the principles of direct marketing that's endorsed by business owners to find customers to interact with their business.  Many activities that are involved in marketing online are call center direct marketing, mobile phone marketing, and also fax direct marketing.  Lots of benefits come from cyber marketing; such as minimizing business costs and communicating with customers, whether that being with local, national, or international.  

Example right from my Facebook page

The common most example of cyber marketing that sticks out to me is the banners that are posted on specific websites, such as Facebook.  The online stores I shop at will post advertisements on the side of Facebook that I am interested in.  I will shop online at Vineyard vines, and on Facebook, there will be an ad for the store, promoting new products.  In ones opinion, this can be a good or bad way to market a company.  It get's the attention of the consumer, but also can bother them because ads that pop up on every website that someone visits gets a bit annoying.

Another example is e-mail, I receive tons of emails that are just junk, most of the time they're from stores that I shop at, sending out coupons for their store, or promoting their newest product. The company is trying to market their products over email, GREAT!  Except I hate getting junk email, don't we all?!  

A very significant asset of cyber marketing is that it empowers you to win a profitable amount of customers, increases customer loyalty, low market costs, high profit margin and also 24/7 services.  This is significant because it's the most effective way to target a consumer.  Customer loyalty is very important; it shows that you have integrity toward someone and that you care about him or her.  Customers are always first!  For example, I work at a golf course; our website is very user friendly, has great resources, and access 24/7.  Each year we do an article on the golf course, what's happening around the course for the season and send it out to people, along with updates weekly about the golf course too.  This form of marketing helps us keep in contact with the customers and also hopes to bring business to the facility.  

The marketing world is big for competing to get consumers, and it all comes down to whom your target audience is.  Cyber marketing is a great way to target those customers because our world is so digital now, and it is the most cost efficient and affective way there is.